Rod is a photographer, based in Brighton, working across fashion, lifestyle and portraiture.
His work is recognisable for his candid and relaxed style, capturing fun and stylish imagery that works to tell your brand's story. Coming to photography from a creative production background, he knows the ins and outs of pulling together a shoot and brings this expertise when working with brands big and small to deliver strong brand imagery. Here are Rod's 3 tips for brand content creation in 2023: 1) The brief Content is only as good as the idea, so take the time to drill down to what you want to achieve. Finding this unique voice and angle will help your content stand out and remain relevant to your brand.
Being clear on the look you want and how the content will be used will keep you and your team focused come production time and maximise what you get out of a shoot. 2) Find the right team. Hiring professionals is essential to bringing your ideas to life.
A professional should listen to your ideas and take them further by offering advice on every little detail from expert art direction to production knowledge and help guide you through the production process from start to finish.
This will help to elevate your content and engage with more customers. 3) Staying consistent. Building a visual identity takes time.
Taking the previous points in to consideration will help your content stay consistent and more recognisable to your customers. About the author: Rod Lockyer
Photographer and content creator
Rod has shot for clients such as Sirplus, Trunk Clothiers, Hamilton & Hare, Puma and The Rake.
If you are interested in reaching out to Rod, you can do so by emailing rodlockyerphoto@gmail.com or visiting www.rodericklockyer.com
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